Empty director's chair spotlit from above in a dark studio with a golf simulator behind

Cliff Endsley

Senior Photographer

8.5 years with Callaway

Role evolution

2019 Job Description

  • Capture product, event, athlete, PR, and corporate photography.
  • Retouch, resize, rename, organize, and manage image assets.
  • Consult with internal teams on project goals, timing, and asset needs.
  • Determine image composition, lighting, backgrounds, and product styling.
  • Maintain studio equipment, cameras, lighting, and production spaces.
  • Support photography, editing, and internal media requests.

2026 Job Description

Photography management. Manage in-house photographers, manage photography budgets, hire vendors, and lead pre-production and project management for shoots.

Video direction and production. Direct, shoot, and produce video content. Currently producing: Performance Gear 2027 catalog shoot, Profoto x Callaway collaboration super shoot. Projects: OGIO Alpha travel luggage, OGIO Rise luggage, Sandstorm, Halloween golf ball, OGIO Silencer bag, The Long Weekend, and more.

Creative direction and pre-production. Develop concepts, build storyboards, and plan productions. Projects: Sandstorm, OGIO Silencer bag, Halloween golf ball, and more.

AI content. Produce AI-generated product videos for both social media and e-commerce assets. Projects: custom golf balls including Turtle, Area 51, Halloween, Shark, and Hot Dog golf balls, and more.

OGIO content lead. Produced the vast majority of OGIO content (photo, video, and social media) for the past 8+ years. Now managing and mentoring an additional photographer and regularly hiring vendors for production.

Ambassador and influencer relationships. Regularly works directly with brand ambassadors and influencers on location shoots and creates video content for their channels and Callaway's.

Cliff directing on set with crew and a camera on a golf course

Workload, Year over year

Photography tasks created per year.

66

81

101

133

194

232

279

338

2019

2020

2021

2022

2023

2024

2025

2026 YTD

2019, 2020 and 2026 from Asana. 2021 to 2025 tracked in Basecamp; totals estimated.

2022: Expanded Tour support → ongoing

2023: Custom golf balls added → ongoing

2024: Expanded product lines → ongoing

Cliff with the crew and grip cart on location

How the role works

One owner, concept to delivery

01

Pre-production

  • Collaborates with Creative Director and Director of Brand Marketing, OGIO on creative briefs
  • Storyboards and shot lists depending on content type
  • Projects in Asana for in house team and decks for vendors/contractors
  • Call sheets, location briefs, talent decks, gear lists
  • Crew, freelancers, stylists and retouchers scoped

02

Production

  • Direct photo and video teams on set
  • Stills and motion captured together whenever possible
  • BTS and social cuts gathered efficiently
  • AI video and photo generation
  • Video editing and photo compositing

03

Post-production

  • Photo edit and retouching pipeline
  • Video cutdowns in Premiere
  • Stakeholder review loops in Frame.io
  • Assets for PDP, social, email and print
  • Naming, versions and archived
  • Final tracking in Asana and Box.

Photography Highlights

Quantum Max driver studio shot Area 51 golf balls under a UFO beam X Forged irons studio shot OGIO Fuse stand bag, Light as Fuse OGIO Luau bags with hibiscus Jeeno Thitikul on course
Xander Schauffele swing Lifestyle portrait at Rams Hill Apex Ti Fusion irons, mirrored studio shot Big Bertha REVA campaign
Paradym Ai Smoke driver in smoke OGIO Ham and Egg bags
Softgoods lifestyle 2022
Tour player crouched with putter

Content, all kinds

Hiker with OGIO pack on coastal cliffs

1. LIFESTYLE PHOTO

Red golf glove holding a popsicle on blue

2. STUDIO PHOTO

Video frame: friends rolling OGIO luggage toward a lodge

3. VIDEO

Behind the scenes with cinema cameras on a putting green

4. SOCIAL / BTS

Area 51 golf balls under a UFO beam in a red desert, enhanced with AI

5. AI

Creative Leader

Produced & Directed the vast majority of OGIO photo, video and social content for the past 8 years.

Still producing for OGIO today.

OGIO backpack on ice Cyclist with OGIO backpack in motion blur OGIO cooler flat lay with bananas Couple loading OGIO golf travel bag into car
Woman with OGIO backpack on stairs
Astronaut wearing OGIO backpack under the Milky Way

Project

Sandstorm

Short film shot on location in the desert for marketing content of Elyte custom driver.

Roles

Producer: Planning and logistics with internal & external team

Director: Brought my storyboard to life. Worked with DP, videographers, drone pilots and professional drivers to execute in harsh environments under an extremely limited time frame.

Writer: I created the storyboards, picked the location and pitched the concept to the team.

Photography Production: Oversaw onsite product shoot and lifestyle photography, shot BTS photos

Editor: I worked with our internal team to make sure the final edit followed my vision. Provided sound effects, custom color grading and worked with our 3D team to create custom effects for a polished finish.

Behind the scenes: crew and camera rigs on the sand dunes Off-road vehicle on the dunes Behind the scenes: crew filming on the dunes Animated clip from the Sandstorm film Rider in a mirrored helmet

Storyboards

Sandstorm storyboard, page one Sandstorm storyboard, page two Sandstorm storyboard, page three Off-road vehicle silhouetted on the dunes

Project

OGIO Golf

A group of friends heads deep into the wilderness of Bend, OR to build a golf course of their own. They cut holes, plant colorful flags and lay out lush green turf that blends into the natural surroundings.

Roles

Producer: Planning and logistics with internal & external team

Director: Brought my storyboard to life. Worked with DP, videographers, drone pilots and professional drivers to execute in harsh environments under an extremely limited time frame.

Behind the scenes: Cliff reviewing the shot list with the camera operator in Bend Behind the scenes: cast and OGIO golf bags in the forest Golfer swinging between trees with OGIO bags Behind the scenes: crew filming the cast OGIO golf bags lined up in the forest

Storyboards

Golf Adventure storyboard, page one Golf Adventure storyboard, page two Golf Adventure storyboard, page three Animated clip: OGIO golf video

Project

OGIO Luggage

A weathered vintage truck sets the stage as friends load bags of every shape and size and hit the open road. Each bag reveals its treasures, from snacks to maps to sunglasses, passed around as the adventure unfolds.

Roles

Producer: Planning and logistics with internal & external team

Director: Brought my storyboard to life. Worked with DP, videographers, drone pilots and professional drivers to execute in harsh environments under an extremely limited time frame.

Friends with OGIO packs sitting on a log Animated clip: OGIO Alpha luggage video Animated clip: OGIO Alpha luggage video, part one

Storyboards

River Bend Adventure storyboard, page one River Bend Adventure storyboard, page two River Bend Adventure storyboard, page three Driver in a vintage truck

Project

Social

Photo & video content created specifically for social media, outside of the traditional photography repurposed for social media.

Roles

Photography: Unique photography of our products, ambassadors and tour players 

Director/Producer: On location working with local videographers and/or ambassador to create content

Video: Edited reels for Instagram

GIFs: Short videos for Instagram or TikTok

April Major Bag Giveaway reel

8,831,072

views

106,447 interactions · 4,644,511 reach

Steph Curry hitting from a bunker Instagram insights: April Major Bag Giveaway reel overview Animated clip: Masters bag reel Animated clip: astronaut social video Manny Machado portrait at Trump Doral Quantum Triple Diamond driver in stadium light

Project

AI Content

AI-generated product images and videos for Callaway golf ball launches, built for social media and e-commerce. Projects include the Wild Animals, Hot Dog, June Major, TRTL and Area 51 golf balls.

Roles

Creative Director: Concept, scene and art direction for each release

AI Producer: Manipulates photography assets and generates images and video with multiple AI tools, from first prompts to final assets

Editor: Finished videos for social and e-commerce

Retoucher: Complex multi-application compositing

Animated clip: Wild Animals golf ball AI video AI image: dogs lined up behind Callaway golf balls by the cup Animated clip: June Major golf ball AI video AI image: elephant with a Wild Animals golf ball Animated clip: Area 51 golf ball AI video Animated clip: TRTL golf ball AI video AI image: Hot Dog golf ball box flying through a diner AI image: Hot Dog golf ball display at a city hot dog cart

Project

Tour

Travelling all over the country creating photo and video content for marketing campaigns, email, and social media.

Roles

Photographer: Tour player photography, product photography on location, portraits

Director: Work with Tour team to create interesting stories and video content for social media. Network with on site talent to foster brand engagement.

Clubhouse at the PGA Championship Animated clip: PGA Championship tour video Animated clip: The Long Weekend
Adrien Dumont de Chassart at the AMEX
Tour player lining up a putt
Nicolai Højgaard lifestyle portrait

Requested titles

In order of preference

01

Senior Manager, Content Production

02

Senior Manager, Creative Content

03

Senior Photography Manager

Thank you

Portrait of Cliff Endsley

Cliff Endsley